You value your time, energy, and effort. Do you know what your customers value in your business/industry?


Your proposal should illustrate how you plan to bring value to the customer.

Knowing what your customers values is more than just asking questions. It also involves listening and observing.  The client’s goals and objectives are known. That was the first question that they answered. Getting to understand the VALUE gets to the HOW. For example, how does the customer want to be perceived after the project completion?

Aligned goals and values may be what your client have. If the goals and values seem different then the you may want to make sure that you understand the requirements and needs of the RFP.  Look at the previous projects of the customers and their partners.

The proposal should include the steps that your business or organization will perform to create VALUE for your customer.

Cre Crenshaw is a Business Solutions Specialist at Creative Technology Solutions. CTS offers full-service proposal development to help your business or organization grow. Contact her at for a FREE quote.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s